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Just Enterprise workshop: Market research – A beginners guide

December 2, 2015 @ 9:30 am - 4:00 pm

This full day workshop is designed to provide delegates with an introduction to market research including:

  • What is market research and why do we do it?
  • Different approaches and tools
  • Tips and techniques
  • Working with external researchers

The workshop will combine presentation with small-group discussion of research issues facing some of the participants and a social enterprise case study exercise related to market research planning.

Who should attend?

The course is aimed at non-research practitioners but who may need to undertake basic market research within their role. This could be in relation to business planning and management, funding applications or assessing the demand for new products and services

Learning Outcomes

Participants will gain an improved knowledge and understanding of the research process that they can use in their workplace to plan and deliver their own research project or help them manage the work of external researchers.

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Just Enterprise
0141 425 2939