Traditional marketing is increasingly ineffective
Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials.
Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an increasingly fine-tuned personal response button. All this adds up to one thing – traditional methods are becoming increasingly less effective.
Want more customers?
Rather than digesting advertising, we are now increasingly turning to Google, social media, and blogs to find products and services. So right now – unbeknownst to you – there are people out there actively seeking your services.
You need to participate!
Customers can’t find your website, and when they do they don’t read it!
Thought leaders Hubspot and the world-wide-web size company state there are now:
- 700 million websites
- 23.6 trillion indexed pages
And if you’re not on page 1 of a search return people conduct another search rather than look at page 2. So if you’re not first you may as well be on page 500!
Further research cements the challenge: a visitor’s average online attention span is 8 seconds – 1 second less than a goldfish – so not only is there an issue to be found, but a challenge to be read. Added to a confusing design, leaving your website is the first line of defense when users encounter difficulty.
Still reading this article?
Since you began reading this article 2,500 new pages have been created. So it’s getting harder ………… by the second.
But there is hope – you may not have realised it but some of the techniques designed to influence your behaviour have been used here to keep you on-board.
Practical help is available
So you need customers: but where do you go from here? Do you need a marketing plan? Require a website assessment, content plan or Social Media strategy?
You’ve read the challenge; now let’s show you the solutions.
If you feel your company could benefit from more customers but lack the expertise to make it happen why not contact us for further information online or chat to Emma Stratton on 0141 425 2900. Find out how else CEIS support individuals, businesses and communities here.
You can also visit the Scottish Government’s Just Enterprise business support programme, where a team of experts are available free to qualifying social enterprises.