Market research: A beginner’s guide

This full day workshop is designed to provide delegates with an introduction to market research including:

  • What is market research and why do we do it?
  • Different approaches and tools
  • Tips and techniques
  • Working with external researchers

The workshop will combine presentation with small-group discussion of research issues facing some of the participants and a social enterprise case study exercise related to market research planning.

If you are a non-research practitioner and may need to undertake basic market research in relation to business planning and management, funding applications or assessing the demand for new products and services this is the course for you!

To see how else our business advisors can support your business, click here

To view upcoming workshop dates, click here

To find out if your social enterprise is eligible for free support through the Scottish Government’s Just Enterprise programme, click here

For further information on how we can support your business contact us online or call Emma Stratton on 0141 425 2900.



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