Is Facebook right for my Social Enterprise? In our series “Is Social Media relevant to Social Enterprise?” we turn our attention to Facebook to discuss where it develops brand awareness and improves income streams. What can Facebook do for me? Facebook now claims 1.35 billion active monthly users, fractionally under the population of China (1.37 billion), […]
Remaining ahead of the game [tender writing support]
So your contact at the Council phoned you 6 months ago and told you that the service your social enterprise has been delivering for the last 5 years through service level agreement is going to be competitively tendered. “Ok” you thought “nothing will change for a few months, I’ve got plenty of time and anyway […]
3 easy ways to build your social enterprise
Traditional marketing is increasingly ineffective Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials. Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an […]
Market research: Where to begin?!
Tony leaned back in the Committee Room chair and dunked a Rich Tea biscuit in his tea. According to research*, he’d have at least 20 seconds before it crumbled. Enough time for a deep sigh but not to ponder his problem. Or should that be “opportunity.” The Borough Council had been in touch to offer […]
Strengthening relationships [Social impact and Housing Associations in Scotland]
I’m a lodger in the social enterprise sector at the moment, and it’s interesting to observe how similar it is to the housing sector. There is room for different views on the best or the right way to achieve our aims and it’s quite a small world when you get to know it. Best of […]
Twitter versus Facebook – What’s right for you? Part 2
Is Facebook right for my social enterprise? In our series “Is Social Media relevant to social enterprise?” we now consider Facebook and how it can help social enterprises develop brand awareness and increase income streams. What can Facebook do for me? Facebook is not right for every enterprise but for specific business types and for […]
Twitter versus Facebook – What’s right for you?
In our introductory blog – “Is Social Media right for social enterprise?” we considered the growing demand for user generated content in the Social Enterprise sector. Today we consider Twitter; its uses, value, and limitations. Twitter versus Facebook – what’s right for you? Twitter CEO Dick Costolo once said he viewed twitter as “the global town […]
Is social media relevant to social enterprise (part 2)
In part 1 we asked the question is social media relevant to social enterprise? Today we continue our series on what social media means, and explain how it can help you. What social media platforms are available? There are literally hundreds of social media platforms in cyberspace from Facebook to Google+, Blogster to Twitter. Even the […]
India’s “master trainers”
I recently went to India to support 25 young women embarking on the role of social enterprise ‘master trainer’. I got back more than I bargained for, thanks to the incredible young Indian women I met – educated, confident, and energised. A combination of female champions, peer networks and social enterprise was being brought together […]
In a blaze of glory
As Glasgow saw firefighters battling to save two of its historic buildings; Glasgow School of Art, an iconic building by Charles Rennie Mackintosh (1897-1909) and Broomloan Road Primary School, now disused but in its heyday attended by the likes of football manager, Sir Alex Ferguson; we were overwhelmed by the support and memories shared from well-wishers […]