The Scottish Government announced this week the consortium* of business consultancy specialists led by CEIS and including Social Enterprise Academy, Firstport, Impact Hub Inverness and CEMVO will continue to deliver the Just Enterprise contract. The announcement follows a competitive tender process won by the Just Enterprise consortium. CEIS CEO Gerry Higgins said “Following the positive independent […]
In Scotland, Third Sector organisations predominantly trade in services, rather than products and this creates challenges for many who do not apply an adequate costing system to their services. If we do not know the full cost of our services how can we possibly set a price for them? A robust costing system does not […]
From primary to secondary, population to preferences or qualitative to quantitative; the thought of undertaking market research can be overwhelming. However, the benefits to providing a good grounding for business planning are well documented. Market research is a key component in ensuring your organisation is headed in the right direction and vital to the success […]
Is Facebook right for my Social Enterprise? In our series “Is Social Media relevant to Social Enterprise?” we turn our attention to Facebook to discuss where it develops brand awareness and improves income streams. What can Facebook do for me? Facebook now claims 1.35 billion active monthly users, fractionally under the population of China (1.37 billion), […]
So your contact at the Council phoned you 6 months ago and told you that the service your social enterprise has been delivering for the last 5 years through service level agreement is going to be competitively tendered. “Ok” you thought “nothing will change for a few months, I’ve got plenty of time and anyway […]
Traditional marketing is increasingly ineffective Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials. Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an […]
Tony leaned back in the Committee Room chair and dunked a Rich Tea biscuit in his tea. According to research*, he’d have at least 20 seconds before it crumbled. Enough time for a deep sigh but not to ponder his problem. Or should that be “opportunity.” The Borough Council had been in touch to offer […]
Is Facebook right for my social enterprise? In our series “Is Social Media relevant to social enterprise?” we now consider Facebook and how it can help social enterprises develop brand awareness and increase income streams. What can Facebook do for me? Facebook is not right for every enterprise but for specific business types and for […]
In our introductory blog – “Is Social Media right for social enterprise?” we considered the growing demand for user generated content in the Social Enterprise sector. Today we consider Twitter; its uses, value, and limitations. Twitter versus Facebook – what’s right for you? Twitter CEO Dick Costolo once said he viewed twitter as “the global town […]
