Is Facebook right for my Social Enterprise? In our series “Is Social Media relevant to Social Enterprise?” we turn our attention to Facebook to discuss where it develops brand awareness and improves income streams. What can Facebook do for me? Facebook now claims 1.35 billion active monthly users, fractionally under the population of China (1.37 billion), […]
3 easy ways to build your social enterprise
Traditional marketing is increasingly ineffective Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials. Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an […]
Market research: Where to begin?!
Tony leaned back in the Committee Room chair and dunked a Rich Tea biscuit in his tea. According to research*, he’d have at least 20 seconds before it crumbled. Enough time for a deep sigh but not to ponder his problem. Or should that be “opportunity.” The Borough Council had been in touch to offer […]
In a blaze of glory
As Glasgow saw firefighters battling to save two of its historic buildings; Glasgow School of Art, an iconic building by Charles Rennie Mackintosh (1897-1909) and Broomloan Road Primary School, now disused but in its heyday attended by the likes of football manager, Sir Alex Ferguson; we were overwhelmed by the support and memories shared from well-wishers […]