From primary to secondary, population to preferences or qualitative to quantitative; the thought of undertaking market research can be overwhelming. However, the benefits to providing a good grounding for business planning are well documented. Market research is a key component in ensuring your organisation is headed in the right direction and vital to the success […]
Reshaping support for Coalfield communities
After more than a decade leading on the Scottish Government’s coalfield regeneration programme, the Coalfields Regeneration Trust was entering a new phase of activity. The grant-making model, capacity building role, and organisational structure that had served the Trust well needed to evolve quickly to fit with changing policy priorities as well as local demands. That’s […]
Market research: Where to begin?!
Tony leaned back in the Committee Room chair and dunked a Rich Tea biscuit in his tea. According to research*, he’d have at least 20 seconds before it crumbled. Enough time for a deep sigh but not to ponder his problem. Or should that be “opportunity.” The Borough Council had been in touch to offer […]