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3 easy ways to build your social enterprise

Posted in: Blog, Business Support.

Traditional marketing is increasingly ineffective Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials. Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an […]

Twitter versus Facebook – What’s right for you? Part 2

Posted in: Blog, Business Support.

Is Facebook right for my social enterprise? In our series “Is Social Media relevant to social enterprise?” we now consider Facebook and how it can help social enterprises develop brand awareness and increase income streams. What can Facebook do for me? Facebook is not right for every enterprise but for specific business types and for […]

Twitter versus Facebook – What’s right for you?

Posted in: Blog, Business Support.

In our introductory blog – “Is Social Media right for social enterprise?” we considered the growing demand for user generated content in the Social Enterprise sector. Today we consider Twitter; its uses, value, and limitations. Twitter versus Facebook – what’s right for you? Twitter CEO Dick Costolo once said he viewed twitter as “the global town […]

Is social media relevant to social enterprise (part 2)

Posted in: Blog.

In part 1 we asked the question is social media relevant to social enterprise? Today we continue our series on what social media means, and explain how it can help you. What social media platforms are available? There are literally hundreds of social media platforms in cyberspace from Facebook to Google+, Blogster to Twitter. Even the […]

Opening doors to the world

Posted in: Blog.

I am writing this blog from Hanoi, Vietnam where I am spending the week with groups of students, who have made it through to the bootcamp stage of a social enterprise competition I helped launch last year. I have spent my time helping them to prepare their pitch, where I and a panel of experts […]

Is social media relevant to social enterprise?

Posted in: Blog.

Innovation is key to success! The growth of social enterprise is perhaps one of the most encouraging beacons to shine from Scotland in recent years. With government support, social entrepreneurs have traded on their passions with the pay-off making a real difference to the Scottish economy. But skills and endeavour alone don’t always lead to […]

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