Is Facebook right for my Social Enterprise? In our series “Is Social Media relevant to Social Enterprise?” we turn our attention to Facebook to discuss where it develops brand awareness and improves income streams. What can Facebook do for me? Facebook now claims 1.35 billion active monthly users, fractionally under the population of China (1.37 billion), […]
3 easy ways to build your social enterprise
Traditional marketing is increasingly ineffective Marketing can be intrusive: TV adverts when you’re watching your favourite game show, cold-calls from kitchen and PPI sales staff; and spurious hard copy mail when you’ve been working on your green credentials. Time is precious. People ruthlessly block interruptions through Caller ID; employ gatekeepers at work, and develop an […]
Twitter versus Facebook – What’s right for you?
In our introductory blog – “Is Social Media right for social enterprise?” we considered the growing demand for user generated content in the Social Enterprise sector. Today we consider Twitter; its uses, value, and limitations. Twitter versus Facebook – what’s right for you? Twitter CEO Dick Costolo once said he viewed twitter as “the global town […]
Is social media relevant to social enterprise (part 2)
In part 1 we asked the question is social media relevant to social enterprise? Today we continue our series on what social media means, and explain how it can help you. What social media platforms are available? There are literally hundreds of social media platforms in cyberspace from Facebook to Google+, Blogster to Twitter. Even the […]
Is social media relevant to social enterprise?
Innovation is key to success! The growth of social enterprise is perhaps one of the most encouraging beacons to shine from Scotland in recent years. With government support, social entrepreneurs have traded on their passions with the pay-off making a real difference to the Scottish economy. But skills and endeavour alone don’t always lead to […]